Taken from the book by Kevin Lancaster and Lesley Bosch titled,"So you want to sell houses?"
- Whether a potential purchaser responds to an advert depends on his motivation and emotion.
- Fewer words, an oddly shaped advert, white space, a catchy phrase, noticeable border or some other distinguishing feature is necessary to allow an advert to stand out from its competitors.
- Not advertising is like winking in the dark. You know what is happening but no one else does.
- You work so hard! And all for what? The show day - make the most of it!
- You only get one chance to make a good first impression.
- It would be worthless preparing the showhouse for the show day unless you also ensure that you receive the maximum number of visitors.
- Luck is the accumulation of all the appointments we never failed to keep.
- It is relatively easier for a person to "walk away" from his financial obligations if he does not have a cash investment in that transaction.
- "If you would know the value of money, go and try to borrow some."
- Your duty is to provide your client with exceptional service.
- "Listen or thy tongue will make thee deaf."
- If you don't show them what they want...your opposition will!
- "We are what we repeatedly do. Excellence then is not an act but a habit!"
- Nothing is more dangerous than an idea.when you have only one idea.
- "Courage is the ability to fail without losing enthusiasm."
- Go fishing where the fish are.
- There is one thing stronger than all the armies in the world, and that is an idea whose time has come.
Some quotes were taken from or and by people like Benjamin Franklin, american Indian Proverb, Aristotle, Winston Churchill......
Hope to see you again for part three.......
What do you make of all?
