So you too can sell - part two

Taken from the book by Kevin Lancaster and Lesley Bosch titled,"So you want to sell houses?"

• Whether a potential purchaser responds to an advert depends on his motivation and emotion.
• Fewer words, an oddly shaped advert, white space, a catchy phrase, noticeable border or some other distinguishing feature is necessary to allow an advert to stand out from its competitors.
• Not advertising is like winking in the dark. You know what is happening but no one else does.
• You work so hard! And all for what? The show day - make the most of it!
• You only get one chance to make a good first impression.
• It would be worthless preparing the showhouse for the show day unless you also ensure that you receive the maximum number of visitors.
• Luck is the accumulation of all the appointments we never failed to keep.
• It is relatively easier for a person to "walk away" from his financial obligations if he does not have a cash investment in that transaction.
• "If you would know the value of money, go and try to borrow some."
• Your duty is to provide your client with exceptional service.
• "Listen or thy tongue will make thee deaf."
• If you don't show them what they want...your opposition will!
• "We are what we repeatedly do. Excellence then is not an act but a habit!"
• Nothing is more dangerous than an idea.when you have only one idea.
• "Courage is the ability to fail without losing enthusiasm."
• Go fishing where the fish are.
• There is one thing stronger than all the armies in the world, and that is an idea whose time has come.

Some quotes were taken from or and by people like Benjamin Franklin, american Indian Proverb, Aristotle, Winston Churchill......

Hope to see you again for part three.......

What do you make of all?

So you too can sell - part one

Taken from the book by Kevin Lancaster and Lesley Bosch titled,"So you want to sell houses?"

• If you don't promote yourself,something terrible happens - nothing.
• It is not the giant leap of passion that build one up - but the small steps of consistent effort taken one at a time.
• "Genius is 1% inspiration and 99% perspiration."
• Estate agent do not fail because of what they do not know,but because they do not  practice what they do know.
• Even if you are not necessarily the best, just being available gives you a better than average chance for success.
• For every NO you get remember you are one call closer to a YES.
• A sense of urgency is possibly the most important attribute required of an estate agent in today's competitive environment.
• Wherever possible point out to the seller the pitfalls of real estate, and then offer yourself as the solution.
• None of us is as smart as all of us.
•  The darkest hour in any man's life is when he sits down to plan how to get money without earning it!
• Every sale begins with a listing - not all listings end in a sale.
• It's better to under-promise and over-deliver than to over-promise and under-deliver.
• "To do a common thing uncommonly well brings success."
• "The best way to teach is through the eye. It is hard to retain what we hear, but a man remembers what he sees. The nerves from eye to the brain are 22 times as strong as the nerves from the ear to the brain. We get 87% of education through our eyes."
• "If a man can write a better book, preach a better sermon, or make a better mouse trap, than his neighbour, though he build his house in the woods, the world will make a beaten path to his house."
• Even if you are on the right track, you'll get run over if you just sit there!"
• "If people knew how hard I worked to gain my mastery, it wouldn't seem wonderful at all"
• Two children were watching a clutch of chicks trying to hatch. The first chick struggled hard to get out of the shell but it persisted until it succeeded. The children couldn't bear to stand there and just watch so they decided to help the others. Sadly, only the first chick survived. The children were devastated but the wise old farmer told them "The persistence and tenacity of the first chick prepared it for life outside".
• Service consistency, in the long run, is the great differentiator between the estate agent that prospers and the one that just marks time.
• Imagine if estate agents were like dentists. One offers one minute of painless drilling time and another gives the client a full ten minutes of excruciating drilling pain. Both charge the same fee. If you had the choice which would you employ?
• Great men undertake great things because they are great. Fools because they believe them to be easy.
• "Man's mind once stretched to a new idea never goes back to its original dimensions."
• The more you give, the more you get...
• Some people see things and ask "why?" while entrepreneurs dream things that never were and ask "why not?"

Some quotes are by Thomas Edison, Horace Greeley, H.J.Heinz, John H Petterson, Emerson, Michelangelo, Oliver Wendell Holmes, Helen Steiner Rice,.....

Come back for part two.

Renting and/or buying

In simple maths.

I have Masilo and Simon.They both earn equal salary and holds one position and they have been given 20 years only at their work.

Masilo took out a 2 bedroom house on a monthly rent of R 3 500,00.We assume that no increase during this period.It goes like this R 3 500,00 x 12 months x 20 years equals to R 840 000,00.Then the term of employment reach an end,Masilo can look for another job and he doesn't have shelter.
R 840 000,00 is gone.

Simon took out a bond where he pays R 4 500,00 pm for a 2 bedroom house.We assume that no increase during this period.It goes like this R 4 500,00 x 12 months x 20 years equals to R 1 080 000,00.Then the term of employment reach an end,Simon can look for another job and he has a house to keep.

Now we say R 1 080 000,00 - R 840 000,00 equals R 240 000,00,with a different of R 240 000,00 Simon has a house to keep.He doesn't worry about shelter and he has something to look at for his effort of 20 years as for Masilo?

If you are renting for longer than 2 years you must really think again.The space on the picture is for you to fill.

*Whatsapp at 0847468282 or call 0721723165 for more advice.
*Keep coming back,and please do leave a comment.